Chip Packaging

The objective was to relaunch the WW pellet range with the new CI while creating an integrated design that unifies the variants. So, we decided to keep it simple with beautiful colours, crisp photography and adding a bit of a smile to the product names.

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Client: Woolworths SA
Design Director: Brian Mtongana
Designer: Lavanya Naidoo
Photography & styling: Crème De La Crème Studios