W.Lab Packaging

The brief was to redesign the packaging for Woolies household cleaning and laundry products. The products were under the Essentials range which was designed by Vince Frost and his team. We decided to go with the concept of The Essence of Dirt. It was a scientific approach taking inspiration from dirt molecules. We created graphic molecule patterns inspired by each product and the range was eventually named W.Lab.


Agency: Woolworths Sa
Client: Woolworths Sa
Design Director: Brian Mtongana
Designer: Lavanya Naidoo