The objective was to create an Easter campaign that was more engaging, more delicious and more rewarding than the previous year. Along with the traditional elements of inserts and in store branding, we created a fun game for customers and their kids to enjoy and also win amazing prizes. Run out of lives? Customers could scan the barcode on their Woolies receipt to gain more.
Creative Director: Fred Benistant
Art Director: Lavanya Naidoo, Suaad Holland