Woolworths X Pharrell

*Bronze Loerie 2016

 

One objective of the Pharrell and Woolies collaboration was to encourage customers to sign up to the Woolies loyalty programme and swipe their card for a chance to win tickets to the private Pharrell concert. The concert took place in Joburg, South Africa in September 2015.

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Agency: Woolworths
Client: Woolworths
Creative Director: Fred Benistant
Art Director: Lavanya Naidoo, Suaad Holland