Littleworld is a Woolworths SA loyalty programme for parents under. It gives members access to exclusive deals baby and child products, spa & coffee vouchers for mom and birthday hampers for baby.

It’s been a while since Littleworld had a refresh so we relooked the dated logo, added a modern colour palette and redesigned all print and digital communication with fresh photography.


Agency: Woolworths SA
Client: Woolworths SA
Creative Director: Fred Benistant
Art Director: Lavanya Naidoo
Copywriter: Kim Brandt
Digital Designer: Paulina De Souza
Photographer: Casey Bertie