Woolworths X Pharrell

*Bronze Loerie 2016


One objective of the Pharrell and Woolies collaboration was to encourage customers to sign up to the Woolies loyalty programme and swipe their card for a chance to win tickets to the private Pharrell concert. The concert took place in Joburg, South Africa in September 2015.


Agency: Woolworths
Client: Woolworths
Creative Director: Fred Benistant
Art Director: Lavanya Naidoo, Suaad Holland